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The motorcycle is back! Similar to the fresh contemporary scene that has established itself around bicycles in the last few years, the motorcycle is currently undergoing an aesthetic rebirth. A young subculture worldwide is discovering the motorcycle as an expression of its personality and creativity.
The Ride explores motorcycle riding as it is meant to be: as a means of getting around with attitude, as an extension of one’s own body, as an expression of personal freedom, but also as a significant challenge to technical expertise, craftsmanship, physics, discipline, and driving skill.
Presented are mostly small, local custom motorcycle workshops from around the globe that have established themselves with sought-after products that inspire other builders worldwide. It features extensive profiles of pioneers including Wrenchmonkees, Roland Sands, Kaffeemaschine, Deus ex Machina, Shinya Kimura, James Crowe and may more with their very different ideas of how a motorcycle should be.